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Meet Leonardo
My name is Leonardo La Malfa and I’m an Italian translation and localization professional with a passion for transcreation, copywriting and digital marketing.
Ensuring my clients’ success with the utmost quality has been driving my work ever since I began providing language services from English and Spanish to Italian – two language pairs in which I have 16 years of experience, along with a BA in Translation and Interpreting and an MA in Translation Studies.
I have a special interest in two seemingly opposite aspects of the human nature – creativity and precision – which I consistently apply to my language projects, being mainly focused on marketing, advertising and technical contents.
Off work, I am also a bonsai enthusiast. When my fingers are not busy typing away to ensure your success, I am learning the art of patiently caring for these small trees. In a way, I guess they best embody that “technical creativity” I am so fascinated with.
Where Do I Shine?
While the projects I complete fall within a wide range of text types, I do shine when transcreating promotional material to convey my clients’ message to their target audiences by speaking not only their language, but their culture and, ultimately, their “personality”.
What Do I Avoid?
Mostly financial, medical, chemical, engineering, and political content.
My Specialties and Areas of Expertise
I specialize in:
- Advertising/Marketing – creative transcreation, marketing collaterals, commercial advertising, market research, public relations, blogs, social media
- IT – software localization, SaaS products, hardware, systems, networks, internet, computers, mobile devices
- Telecommunications – corporate communication solutions, unified communication and collaboration platforms, contact center tools, digital communication, omni-channel engagement
- Business/Commerce – website localization, business communications, retail and wholesale, services, e-commerce
- Legal – contracts, lease agreements, terms and conditions, policies and disclosures
- Audiovisual – promotional videos, product demos and presentations, tutorials, webinars and events
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Looking for the Right Words? You’ve Come to the Right Place!
Lost for words? We all look for them, especially in translation. Some chase simplicity, others after perfection. But only a few language chefs can turn an alphabet soup into a meaningful message.
When words fail you, I got them at my fingertips to help you shape your thoughts by sharing the secret ingredients behind my recipe for success.